Two luxury car dealerships in France now allow customers to pay with cryptocurrency, marking another step in mainstream crypto adoption for high-end retail.
Key Developments
Fintech company Lyzi has partnered with Porsche Centre Montpellier and Lamborghini Bordeaux to facilitate vehicle purchases using digital assets. Buyers can pay with more than 80 cryptocurrencies, while Lyzi processes the transaction and settles the final amount to the dealerships in euros.
- Participating dealers: Porsche Centre Montpellier; Lamborghini Bordeaux
- Supported assets: 80+ cryptocurrencies (processed by Lyzi)
- Settlement: Converted and remitted in EUR to the dealerships
How It Works
Customers choose a supported cryptocurrency to complete their purchase. Lyzi acts as the payment intermediary, handling the crypto transaction and converting it into euros before transferring funds to the dealership. The dealerships receive fiat (EUR), meaning Porsche and Lamborghini are not directly accepting cryptocurrency themselves—payments are enabled through Lyzi’s infrastructure.
Market Context
The move underscores growing interest in crypto-enabled payments within the luxury sector, where high-value transactions and cross-border clientele increasingly look for flexible settlement options. By leveraging a licensed intermediary, dealerships can offer crypto as a payment method without managing digital assets or market volatility directly.
While this initiative is currently specific to two locations in France, it reflects a broader trend of retailers experimenting with third-party crypto payment processors to meet customer demand while maintaining traditional accounting and compliance workflows.
Looking Ahead
If consumer uptake proves strong, similar partnerships could expand to additional dealerships and markets. For now, crypto-paying customers in Montpellier and Bordeaux can complete purchases with digital assets, while dealers maintain euro-based operations.